What do you say to people who feel the letter [in favor of humane meat] was an endorsement for Whole Foods to apply the word “compassion” to the killing of animals and the packaging of their bodies?
I think it is that. I don’t deny that. Obviously they’re killing animals and packaging their bodies. There might be some people who say, ‘You can’t be compassionate if you end up killing the animals.’ I just think that’s wrong. I think you can recognize the reality that people are going to eat meat. Or if you’re in a supermarket chain, you can recognize the reality that if you don’t sell meat, people will go elsewhere. And nevertheless, you can hope that the meat products you sell will be as compassionately produced as possible.
–Interview with Peter Singer, Satya, 2006